Philosophy. A brand story
The Laurèl Woman. The way she comes across, her casual, easy-going style are an inspiration. Cosmopolitan and contemporary yet radiantly feminine, she loves her urban lifestyle and its spur-of-the-moment excitement. In every situation she shows that personality is a question of attitude. She is self-assured and at the same time approachable.
Head of Design Elisabeth Schwaiger: “Our woman has come of age and is totally authentic in everything she does. It is her feminine charisma that makes her unique. Her joie de vivre, the positive energy she brings to any situation.
Laurèl captures her confident femininity in fashion. Exceptional details, vibrant colours and feminine cuts underscore the zest for life of a woman whose classy style is expressed in a naturalness that’s truly fascinating.
The Laurèl brand was founded in Munich in 1978. Elisabeth Schwaiger has been creating its distinctive look as Head of Design since 1995. The collections are exported to over 30 countries worldwide and the brand has a global presence with over 1,000 points of sale. The brand slogan “See · Feel · Love” embodies Laurèl’s message: It’s about passion, about a love of fashion. Women should see the creations, feel them next to their body and fall in love with Laurèl.