Welcome to our NEW designer! – Pom Amsterdam

19th September 2023

New to Jane Young Pom Amsterdam AW23 Collection

Excitement is in the air as we introduce a brand new designer to our Jane Young family this Autumn/Winter 2023 – POM Amsterdam. 

We’re thrilled to welcome this vibrant brand into our collection, offering an array of styles that cater to every taste, from enchanting florals to contemporary tailoring. If you’re curious to explore what POM Amsterdam has in store for you, whether you prefer shopping in-store or online, read on to discover the essence of this exciting addition to our lineup.

Why We’re Enchanted by POM Amsterdam

Founded in 2011 by the creative duo of sisters Liesbeth and Violet Lotgering, Pom Amsterdam has been crafting high-quality clothing that empowers women to embrace their beauty and strength. 

The heart of POM Amsterdam lies in celebrating your unique femininity and allowing you to express your true, vibrant self. With a mantra that boldly proclaims, “We want to paint the world in bold colours,” Pom Amsterdam consistently delivers clothing that embodies this vibrant philosophy.

A Brand with Heart and Sustainable Vision

Beyond its commitment to fashion, Pom Amsterdam also values the environment and the welfare of all living beings. The brand understands the environmental impact of the fashion industry and is actively working towards becoming carbon-neutral by 2030. This commitment involves the integration of eco-friendly materials, enhanced packaging practices, and a focus on local production to reduce transportation emissions. 

In addition, POM Amsterdam ensures that none of its items harm animal welfare and maintains a responsible supplier chain that cares for its employees.

Pom Amsterdam Collection at Jane Young. Lady wearing pink dress and printed scarf

A Glimpse into Pom Amsterdam’s AW23/24 Collection: L’ ATELIER

Inspired by artistic luminaries of the past such as Joan Miró, Jan Sluiters, and Gustav Klimt, POM Amsterdam’s latest collection, L’ ATELIER, offers a captivating array of everyday statement looks. Each pattern design within this collection tells a unique story and is lovingly hand-painted by Violet herself. These exquisite patterns are then translated onto luxurious fabrics that promise an irresistible touch and feel. From dreamy, floaty silhouettes to bold, modern structured tailoring, POM Amsterdam’s L’ ATELIER is a testament to the brand’s creativity and innovation.

Unveiling Our Stylist’s Top Picks from Our New POM Amsterdam Collection

Fantastique Sand Blouse (£129.00):

This blouse is an absolute must-have, featuring a vibrant hand-painted print inspired by Stone Age hieroglyphics. Crafted from LENZING™ ECOVERO™ fabric, it’s also a sustainable choice. The blouse boasts a V-neck collar, wide sleeves, and a row of buttons on the front.

Shop Blouse

Pom Amsterdam Fantastique Sand Blouse

Olive Green Glow Trousers (£129.00):

These olive-green imitation leather trousers are perfect for autumn. They feature two front pockets, an elasticated waistband with a green drawstring, and a loose fit that tapers at the ankles for added style.

Shop Trousers

Pom Amsterdam Olive Green Glow Trousers

Autumn Warming Gilet (£135.00):

This bestseller gilet in brown is not only stylish but also comfortable, thanks to its lovely teddy fabric. It includes a hand-painted Full Glow Ecru print lining, a stand-up collar, pockets, and a detachable brooch. Also available in Black, Blue, and Green.

Shop Gilet

Pom Amsterdam Autumn Warming Gilet

Titanium Pullover (£135.00):

This wonderfully soft mustard yellow jumper is adorned with fluorescent accents and lilac-coloured stripes. Its fine-knit rib trim at the neckline, bottom, and sleeve ends adds a touch of elegance to keep you warm on colder days.

Shop Pullover

Titanium Pullover Pom Amsterdam

Hand-Paint Blouse (£129.00): 

Crafted from 100% viscose, this dark blue blouse boasts a hand-painted floral print, long sleeves, and a classic collar.

Shop Blouse

Hand-Paint Blouse Pom Amsterdam

Fantastique Sand Dress (£169.00): 

This multi-coloured dress features a hand-painted print inspired by Stone Age hieroglyphics on LENZING™ ECOVERO™ fabric. It has a row of buttons on the front, pleated details on the front and back, wide sleeves with cuffs, and a bow belt at the waist for a chic touch.

Shop Dress

Fantastique Sand Dress from Pom Amsterdam

Dare to be colourful

Autumn is no reason to shy away from a colourful palette, and we believe that POM Amsterdam’s new collection will help you make a bold fashion statement while keeping your style effortlessly chic. Pom Amsterdam is now available both online and in our Jane Young store.

Dare to be colourful with Pom Amsterdam at Jane Young Newark

Four Interesting FAQs about POM Amsterdam

Where does POM Amsterdam originate?

POM is based in the city that shares its name “Amsterdam” and is run by two Dutch sisters Liesbeth and Violet Lotgering. Violet’s creativity and conceptual way of thinking, combined with Liesbeth’s strategic and commercial capacities, make them a strong team.

Is POM an ethical brand?

Being both sustainable and ethical is at the heart of POM Amsterdam. Already on the path of achieving their goal of becoming Carbon Neutral by 2030 by using eco-friendly and sustainable materials, along with finding ways to reduce packaging and CO2 emissions in transportation.

It is also important to POM Amsterdam that all their pieces are produced in facilities that care for their employees. Quality, not price is the primary factor when choosing production companies. Only use those with a minimum of BSCI-3 score, and work with SEDEX and GOTS. 

Their carefully selected head office team is described by themselves as a family and sisterhood. Being one of the things that makes POM so special and passionate about what they do.

What fabrics do POM Amsterdam use for their clothing?

POM prefers to work with ecological fabrics, such as lyocell (also known as Tencel), ecovero or organic cotton. 

With ambitions to work with more recycled materials, like recycled polyester in the future. 

For animal welfare reasons, POM Amsterdam does not work with fur, angora wool and exotic leathers. For the same reason, they prefer to use cupro or lyocell rather than silk. Various certificates provide insight into sustainable fabric processing: GOTS, GRS, FSC and Oeko-tex Standard100.

What style of clothing does POM Amsterdam create?

The Lotgering sisters both love to create clothes that make you happy. Inspired by colours they see around them and in nature. Their aim is to put a smile on their customer’s faces using bold colours and eye-catching designs that can be dressed up or dressed down for every occasion. Allowing women to shine whilst on their own adventurous journey.

Styling Advice for Autumn

If you’re eager to explore the latest autumn trends, find your perfect colours, and discover the ideal styles that leave you feeling fabulous, we invite you to book an appointment with one of our talented stylists or simply visit our store. 

We’re here to assist you in crafting a wardrobe that reflects your unique personality and embraces the beauty of the season. Autumn awaits, and with POM Amsterdam, it’s bound to be a colourful adventure.


SHOP POM AMSTERDAM        Book a styling appointment