Beatrice b

Beatrice B is one of those quietly confident Italian brands that, once discovered, becomes a lasting part of your wardrobe. Founded over two decades ago by a mother-and-daughter duo, the brand brings together two generations of design knowledge, creating an effortless balance of tradition and modernity in every collection.

The brand sits under the Plissé Group, an established Italian fashion house founded in the 1980s. With more than three decades of experience in textile innovation and garment production, the group has built a reputation for combining traditional craftsmanship with a forward-thinking approach to design. Beatrice B is perhaps its most refined expression, a label that feels both grounded in heritage and refreshingly modern.

Morena Bragagnolo, as Art Director, brings a deep understanding of fabrics and construction, while Beatrice Mason, the brand’s namesake, introduces a contemporary, fashion-led perspective. Together, they have created what the brand describes as a “neo-luxury”, offering clothing designed for women who value sophistication, versatility and individuality.

At Jane Young, we’re always drawn to brands with genuine stories behind them, and Beatrice B is a perfect example. It’s a family-led origins relate closely to our own, and despite being internationally renowned, it retains that distinctly Italian sense of care, quality and considered design that our customers are drawn to.

At the heart of Beatrice B is a deep respect for craftsmanship, with each piece reflecting the care and expertise of Italian production. While the brand is known for its heritage in textile techniques, including its signature pleating, what stands out in our current collection at Jane Young is the beautiful use of fabric, texture and intricate detailing.

There’s a real emphasis on how garments are created and how they feel to wear. From delicate broderie anglaise to softly structured lace, each fabric is selected not only for its visual appeal, but for the way it moves and sits on the body. Lightweight organza lends a sense of lightness and femininity, while cottons and blended fabrics provide structure without heaviness, all resulting in pieces that feel both polished and effortless.

This attention to detail is rooted in the brand’s Italian production process. Beatrice B works closely with skilled mills and artisans, ensuring fabrics are dyed, treated and finished to an exceptional standard. Decorative elements such as embroidery are thoughtfully integrated, adding depth and texture while maintaining a refined, wearable feel.

At Jane Young, this is exactly what draws us to the collection. It’s a more modern expression of the brand’s craftsmanship, one that focuses on texture, fabric and finish, while still reflecting the heritage techniques that Beatrice B is known for. The result is clothing that feels considered, versatile and quietly luxurious - pieces you’ll return to season after season.

The Beatrice B collection is wonderfully versatile, offering pieces that feel equally at home in everyday wardrobes and more elevated settings.

Dresses are at the heart of the brand, from softly structured shirt dresses to beautifully detailed organza and pleated styles. These are pieces designed to move with you, offering elegance without effort. Whether you’re looking for something for an occasion or simply a refined daywear option, there’s always something that feels just right.

Tops are equally considered, with delicate embroidery, tulle layers and tactile fabrics such as taffeta and jersey adding interest. There’s a lightness to many of these designs, making them ideal for layering and styling across seasons.

Trousers range from relaxed, wide-leg silhouettes to more tailored cuts, offering that balance of comfort and polish that so many of our customers love. Knitwear, too, brings a softer dimension, often featuring subtle detailing or unexpected shapes.

Their colour palette is another standout; a mix of bold, expressive hues alongside timeless neutrals, allowing you to build a wardrobe that feels both modern and enduring.

At Jane Young, we carefully hand-select pieces each season that we know will resonate, including broderie anglaise, embroidered styles and beautifully cut denim. It’s a collection that offers something a little different, while still feeling effortlessly wearable.