Haako

At Jane Young, we are always looking for designers who offer something a little different, and Haako immediately caught our attention. A relatively new label from designer Emily Wang, Haako represents a more personal and sculptural direction in her design work, with a clear focus on precision, proportion and modern simplicity.

There is a quiet confidence to Haako clothing. Rather than relying on bold prints or excessive detailing, the collection allows strong silhouettes, interesting proportions and beautiful textures to do the talking. The result is contemporary womenswear that feels considered without being complicated – pieces designed to make an impression while remaining remarkably easy to wear.

Haako describes its customer as a fearless minimalist, and we think that is a particularly fitting description. These are clothes for women who appreciate good design and want their wardrobe to feel modern, effortless and individual. Oversized outerwear, relaxed separates and asymmetric details give even the simplest pieces a distinctive quality.

For Jane Young, that balance is exactly what makes Haako so exciting. We have introduced the brand as an early UK stockist because it brings a fresh perspective to everyday designer dressing. It sits beautifully alongside the more occasion-focused pieces we are known for, offering our customers contemporary wardrobe staples that can be worn and enjoyed again and again.

With its pared-back palette and sculptural approach, Haako is a brand that proves minimalist dressing certainly does not have to mean ordinary.

Haako currently offers sizes XS to L; one of the most important things to understand when choosing your Haako size is that the fit can vary considerably between different styles. The collection deliberately embraces relaxed and oversized proportions, particularly across outerwear and some sweatshirts, while more fitted ribbed pieces can sit closer to the body.

If a coat or sweatshirt is designed to be oversized, choosing your usual size will give you the intended relaxed silhouette. Equally, sizing down can be a styling choice if you prefer a slightly neater proportion – it does not necessarily mean the garment is running large.

Because the fit differs between categories, we recommend checking the individual product description before ordering. If you are between sizes or unsure which size would work best, our team at Jane Young is always happy to help. We can provide additional measurements before you order and talk you through how a particular style fits. You are also very welcome to visit us in Newark and try Haako in person.

For sizing advice, measurements or personal styling, call the Jane Young team on 01636 703511.

We are delighted to introduce Haako to Jane Young and to be among the early UK boutiques bringing the label to our customers. For us, it is not simply about discovering a new designer; it is about finding a collection that genuinely adds something to your wardrobe.

Our Haako buy has been deliberately focused and cohesive, concentrating on a sophisticated palette of black, brown and charcoal rather than an overwhelming selection of colours and trends. Every piece has been chosen with versatility in mind, giving you the opportunity to build several outfits from a small number of beautifully considered garments.

We also know that relaxed and oversized shapes can be difficult to judge online, particularly when you are trying a new designer for the first time. That is why we are always happy to offer personal advice on fit and styling, with the opportunity to visit our Newark boutique and try the collection for yourself.

If you need help choosing your size or would like to discuss how to wear a particular piece, our team is just a phone call away on: 01636 703511. We also offer in-house alterations, local returns and free click and collect, making shopping with Jane Young as straightforward as possible.